除了Google,这9家科技公司也更新了它们的Logo

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猎云网9月2日报道 (编译:小白)

Google更新了公司的Logo(商标),有的人可能会觉得新logo看上去有点幼稚,但是Google可不是今天唯一一家改变了自己商标的公司。

有的公司,比如Quara只是稍作修改。其他的像Oculus,在公司logo设计上把整个公司名称都去掉了。

以下是除了Google之外在过去九个月里重新设计了logo的科技公司。

1.Quora

2015年5月份加入Y Combinator的创业加速项目一个月之后,这家当下热门的问答网Quora站对自己的公司做了一些更新调整:一个新的商标!

新的logo看上去字与字之间的间隔变大了,字体也有了一些变化。Q和原来不同了,而字母R与A之间的老问题也更正了。

原来的logo:

Google is not the only one Here are 9 more tech companies that changed their logo this year图1

新的logo:

Google is not the only one Here are 9 more tech companies that changed their logo this year图2

2.Flipkart

与Quara相比,在线购物网站Filpkart的改变则明显得多,原来商标中的购物车不见了。

2015年5月份的新设计把购物车换成了购物袋。新的logo看上去更符合移动理念。

原来的logo:

Google is not the only one Here are 9 more tech companies that changed their logo this year图3

新的logo:

Google is not the only one Here are 9 more tech companies that changed their logo this year图4

3.Oculus

虚拟现实公司Oculus则在今年6月份对自己的logo做了全新的调整,原来那个有点渗人的眼睛被彻底舍弃。

新logo也删除了公司的名称。现在的logo看上去就像是一个黑盒子上加了一个扁扁的字母O。

原来的logo:

 

Google is not the only one Here are 9 more tech companies that changed their logo this year图5

新的logo:

Google is not the only one Here are 9 more tech companies that changed their logo this year图6

4.lenovo

也是在6月份,联想更换了原来的蓝色斜体商标。

新的logo不必一直使用蓝色的背景,可以在不同颜色之间随意切换。

原来的logo:

Google is not the only one Here are 9 more tech companies that changed their logo this year图7

新的logo:

Google is not the only one Here are 9 more tech companies that changed their logo this year图8

5.Quirky

Quirky原来使用的是紫色、手写体商标。但是今年6月份,随着公司发布Quirky 2.0,公司的商标也一起做了调整。

新的Quirky 2.0商标已经完全看不出公司名字,而更像是字符“@”的变体。

原来的logo:

 

Google is not the only one Here are 9 more tech companies that changed their logo this year图9

新的logo:

Google is not the only one Here are 9 more tech companies that changed their logo this year图10

6.Facebook

Facebook在之前已经调整过应用的标志,现在Facebook又更新了公司的logo。

你会发现中间的字母“a”和原来不一样了。字母“F”也稍作调整以保持整个logo更加和谐美观。

原来的logo:

Google is not the only one Here are 9 more tech companies that changed their logo this year图11

新的logo:

Google is not the only one Here are 9 more tech companies that changed their logo this year图12

7.StubHub

StubHub的公司logo十年来都没有变过,今天7月份突然更新了。原来的logo上有两张票券设计成感叹号的样子,不过是时候应该做一些顺应时代的改变了。

新的logo去掉了票券设计,颜色统一成一种。公司在一次新闻发布会上解释道:“(这是因为)我们不再只售各种运动会、演唱会、音乐会等门票,”

原来的logo:

Google is not the only one Here are 9 more tech companies that changed their logo this year图13

新的logo:

Google is not the only one Here are 9 more tech companies that changed their logo this year图14

8.Luxe Valet

按需停车应用Luxe Valet在7月份同时更改了公司名称和商标。

名称中的“valet”不再使用,原来的钻石设计也不再出现在新的logo上。

原来的logo:

Google is not the only one Here are 9 more tech companies that changed their logo this year图15

新的logo:

Google is not the only one Here are 9 more tech companies that changed their logo this year图16

9.RunKeeper

也是在7月份,健身应用RunKeeper重新设计了公司logo,加入了更多不同的色彩——最终摆脱了大多数科技公司偏爱蓝色元素的流行趋势。

新的logo中字母“R”设计成了鞋带,整个logo的字体也焕然一新。

原来的logo:

Google is not the only one Here are 9 more tech companies that changed their logo this year图17

新的logo:

Google is not the only one Here are 9 more tech companies that changed their logo this year图18

10.Google

为了赶上这一波重新设计logo的大军,Google自公司成立15年来第一次决定大刀阔斧地修改那个早已被广泛认可的商标。

公司对新logo的解释是这样的:“简单、干净、色彩亮丽、平易近人。”新的logo更完美地诠释了人们在智能手机、手表、电视、汽车或者电脑上与Google交互的各种不同方式。

原来的logo:

Google is not the only one Here are 9 more tech companies that changed their logo this year图19

新的logo:

Google is not the only one Here are 9 more tech companies that changed their logo this year图20

Source: BI

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