科技猎切记小错误酿大祸|论外贸邮件的规范
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外贸邮件的重要性不用多说，所以外贸业务员能够写出一份得体、规范，又能准确传递出信息的邮件是很有必要的，称之为外贸开发基本功也不为过！下面就让我们一起来看看外贸邮件写作的规范，看看你是否存在某些纰漏吧？
一、
Courtesy
礼貌
语言要有礼且谦虚，及时地回信也是礼貌的表现。
例如：
We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.
You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May
二、
Consideration
体谅
写信时要处处从对方的角度去考虑有什么需求，而不是从自身出发，语气上更尊重对方。
例如：
“
You earn 2 percent discount when you pay cash. We will send you the brochure next month.
”就比 “
We allow 2 percent discount for cash payment. We won
’
t be able to send you the brochure this month.
”
三、
Completeness
完整
一封商业信函应概况了各项必需的事项，如邀请信应说明时间、地点等，确忌寄出含糊不清的信件。
四、
Clarity
清楚
意思表达明确，要注意：
(
一
)
避免用词错误：
例如：
As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services.
此处
bimonthly
有歧义：可以是
twice a month
或者
once two month.
故读信者就迷惑了，可以改写为：
1
、
We have two direct sailings every month from Hong Kong to San Francisco.
2
、
We have semimonthly direct sailing from Hong Kong to San Francisco.
3
、
We have a direct sailing from Hong Kong to San Francisco.
(
二
)
注意词语所放的位置：
例如：
1
、
We shall be able to supply 10 cases of the item only.
2
、
We shall be able to supply 10 cases only of the item.
前者则有两种商品以上的含义。
(
三
)
注意句子的结构：
例如：
1
、
We sent you 5 samples yesterday of the goods which you requested in your letter of May 20 by air.
2
、
We sent you, by air, 5 samples of the goods which you requested in your letter of May 20.
五、
Conciseness
简洁
(
一
)
避免废话连篇：
例如：
1
、
We wish to acknowledge receipt of your letter
…可改为：
We appreciate your letter
…
2
、
Enclosed herewith please find two copies of
…可改为
: We enclose two copies of
…
(
二
)
避免不必要的重复：
(
三
)
短句、单词的运用：
enclosed herewith
—–
>enclosed
at this time
—–
>now
due to the fact that
—–
>because
a draft in the amount of $1000
—–
>a draft for $1000
六、
Concreteness
具体
七、 Correctness 正确
2016-8-23 15:35
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