2017第五届中国数字营销创新国际峰会

“第五届中国数字营销创新国际峰会”将于2017年3月9日至10日于上海圣诺亚皇冠假日酒店举办。本次会议由上海希为投资管理有限公司主办。

中国产业信息网发布的《2015-2020年中国物联网市场运行态势与投资前景评估报告》指出：目前中国数字营销市场正在经历高速发展阶段，相关数据显示，过去三年的市场增长率均在40%以上，与此同时，数字营销向移动端发展的趋势较为明显，移动端将成为未来广告营销主战场。

随着VR、AR，智能体验店、数字互动广告等新技术的发展，品牌通过技术重塑用户体验场景，带来身临其境的用户体验，构建品牌与用户相互对话的新沟通环境，从而加深用户对品牌的深入认知和情感联结。用户从被动的接受者成为主动体验和参与品牌营销的一部分，也更容易成为消费者并将这种体验进行扩散。

而随着用户的消费个性化，传播渠道的多元化，内容的价值得以重新被发现，并且启示创意营销人，应当多从用户角度考虑，让技术和内容更好地为品牌传播的初衷而服务。
本次会议的重点在于探索如何在移动互联网时代，整合移动数字营销策略，通过创意的内容，互动营销的技术，新型视觉营销技术，原生广告，智能营销等实现以用户为中心，增强个性化体验的商业运作模式转型，助力企业完成数字化转型。

本次会议将包括：

 业界知名权威精彩演讲
 150+国内互联网，电商，零售，服装，化妆品，家电数码，汽车，金融，航空，房地产，传媒/广告，公关等相关企业决策人交流

本次论坛将就如下热点话题进行深入探讨：
 “互联网+”下一步怎么走？
 正确定位虚拟现实移动视频广告
 数据驱动，跨渠道销售
 通过个性化的沟通方式实时地与消费者保持互动，增强与用户的黏性
 人工智能时代，百度的智能营销策略
 虚拟现实如何惊艳品牌的用户体验
 大数据驱动下的电子商务和品牌营销
 小组讨论：消费升级的时代背景下，创造优质内容，挖掘品牌IP
 品牌传播之路：用内容营销吸引消费者
 构建以客户为核心的营销模式
 测量内容营销投资回报率的关键绩效指标
 品牌在直播平台上争得一席之地时，如何使营销落地，流量表现？
 虚拟现实/增强现实技术将如何影响程序化购买？
 海尔的社交客户关系管理探索与实践
 揭秘创意营销的秘诀
 拥抱忠粉的最佳渠道
 用户是如何影响、塑造公司业务的；复杂数字世界，如何跨渠道营销
 小米，营销新世界

……

更多详细内容，请登录官方网站：
2017中国数字营销创新国际峰会
http://www.ecvinternational.com/2017DigitalMarket/

论坛信息请咨询：
联系人：Jennifer Yu
电话：+86 21 6605 9539 -802
手机：+86 139 1671 3884
传真：+86 21 6605 2939
邮箱：Jennifery@ecvinternational.com

5th China Digital Marketing Innovation Summit

“5th China Digital Marketing Innovation Summit” will be held in Crowne Plaza Shanghai Noah Square on March 9th -10th , 2017.. The Summit is organized by ECV International Shanghai Co., Ltd.

According to the 2015--2020 China's Internet of Things Market Operation Situation and Investment Prospects Assessment Report published by China Industrial Information Network (http://www.chyxx.com): Currently, China's digital marketing is in rapid growth, and in the past 3 years, the yearly market growth was above 40% on average, highlighting the mobile APP development trend of digital marketing, and in the future mobile APP will become the main battlefield of advertising & marketing.

With the development of VR, AR, intelligent experience store, digital interactive advertising and other new technologies, a brand by virtue of technology can reshape the user experience scenarios, bring immerse user experience, build brand new communication & dialogue environment with users, and thereby enhance user's in-depth brand recognition and emotional connection. Users change from passive recipients to part of the experience and active participation in brand marketing, prospective consumers are more likely to become actual consumers and spread this kind of experience.

Along with users consumption personalization and communication channels diversification, the value of content is rediscovered, to inspire creative marketing professionals who should consider more from the user's point of view, so that technology and content will better serve the original intention of brand communication.

The focus of this conference is to explore how to integrate mobile digital marketing strategy, achieve user-centric creative content, interactive marketing technology, new visual marketing technology, native advertising, and smart marketing, and enhance personalized experience business model transformation, help enterprises to complete the digital transition in the mobile Internet era.

This summit will include:

 Wonderful Speeches by the Executives of Well-known Social Media Platform and Relative Enterprises
 Over 150 C-level executives and decision-makers of medium to large organizations from garments, consumer goods, cosmetics, home appliances and digital products, finance, aviation, automobile, real estate, media/public relations,
advertising, electric power and automation,
consulting firms ,etc.

The summit will focus on the hot topics as below：

 Where Next for the “Internet Plus” Initiative?
 Getting it Right with VR Mobile Video Advertising
 Data-driven Cross-channel Engagement
 Reach Consumers with Personalized ,Relevant Communications in Real Time
 Baidu’s Smart Marketing Strategy in the AI Age
 How VR is Amazing Brand Experiences
 Panel Discussion: Creating High -quality Content, Taping Brand IP under the Background of Consumption upgrade
 DT Driven Ecommerce& Brand Marketing
 The Road to Brand Broadcasting: Engaging the C Suite with Content Marketing
 Building a Customer-obsessed Operating Model
 KPIs for Measuring Content Marketing ROI
 How Brand Compete on Live Platform , Make Marketing ROI , Flow Performance
 How will VR/AR Impact Programmatic?
 The Exploration and Practice of SCRM from Haier
 Cracking the Code of Creativity
 The Best Way to Engage your Loyalty Fans
 How the User is Shaping your Business ；Multi-channel Marketing in a Complex Digital World
 Xiaomi ,the New World of Marketing

More details, please visit our official website:

China Digital Marketing Innovation Summit 2017
http://www.ecvinternational.com/2017DigitalMarket/

Contact Us:
More Forum Information
Ms. Jennifer Yu
Tel: +86 21 66059539-802
Mob: +86 139 1671 3884
Fax：+86 21 6605 2939
E-mail: Jennifery@ecvinternational.com

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